About Us
We exist because
retention is broken.
Most agencies help you get customers. We're obsessed with what happens after. real. was built to fix the post-purchase silence that kills repeat business.
Why We Exist
real growth starts after the first sale.
The e-commerce industry is obsessed with acquisition. Every tool, every agency, every consultant focuses on getting that first purchase. It's where the money goes. It's where the energy goes.
But the data is clear: acquiring a new customer costs 5× more than keeping an existing one. The brands that win long-term aren't the ones with the best ads — they're the ones with the best post-purchase experience.
real. was built to fix that. We combine email automation, intentional brand content, and performance ad creatives into one connected system — so your customers don't just buy once, they come back, spend more, and tell their friends.
How We Work
Three principles.
Zero compromise.
Obsessed with outcomes
We don't measure success by deliverables — we measure it by results. Open rates, repeat purchase rates, support ticket volume, revenue. Everything we do connects to a number that matters to your business.
Radical transparency
You'll always know what we're doing, why, and how it's performing. Monthly strategy calls, weekly reporting, direct access to us. No black boxes, no vague metrics, no hand-waving about "brand awareness."
Speed without shortcuts
We move fast — first flows live by week two, first report by day 30. But we don't sacrifice quality for speed. Every email, every creative, every flow is built to last and optimised continuously.
The Person Behind It
Hi, I'm Marius.
Founder & Head of Strategy
Marius München
I started real. because I kept seeing the same pattern: great products, smart ads, loyal-seeming customers — who bought once and vanished. The problem was never the product. It was what happened — or didn't happen — after the sale.
Before starting real., I spent years studying what actually makes customers come back. Not the tactics, but the psychology. The relationship between a brand and its customer is built in the moments between purchases. The post-purchase email. The monthly newsletter. The ad creative that reminds someone why they fell in love with a brand in the first place.
real. is my answer to the question every e-commerce founder should be asking: what happens after someone buys?
Work Together
Think we're the right fit?
Book a free 30-minute discovery call. No pitch, no pressure — just an honest conversation about your brand and whether we can help.