Where's my order?now
Any update on shipping?
90-day guarantee
great brands don't peak at checkout.
Email marketing & retention agency we turn brands into obsessions.
Most brands spend everything to land the first sale, then go quiet. We take it from there: the post-purchase emails, flows, and content that turn one-time buyers into regulars who come back on their own.
first results in ~30 days
free first call, no pitch
post-purchase & retention specialists
most brands plateau
right after the sale.
You spend up to 5× more getting a customer than keeping one. And the moment right after the sale, the one that decides everything, gets almost none of your attention.
Today
Silence after checkout. The inbox fills up.
Support tickets piling up2m ago
Same three questions, all day.
Still waiting…5m ago
Is it even coming?
With real.
Clarity after checkout. They come back.
Order on its waynow
Plus how to get the most out of it.
Just reordered, love the emails4m ago
Keep them coming.
Post-purchase flows live12m ago
Reorders trending up.
three things.
one goal.
Everything starts with retention: the emails and flows that bring customers back. Content keeps your brand worth coming back to. And once that engine runs, we point the same insight at the ads that win new buyers.
Retention Flows
The emails and flows that turn one purchase into a habit. Every account begins here.
- Welcome & onboarding
- Post-purchase by intent
- Win-back & re-engagement
- Weekly tuning
Brand Content
The voice people recognise in the inbox, so your brand stays worth opening between purchases.
- Newsletter strategy
- Editorial & storytelling
- Brand voice
Ad Creatives
Once retention pays for itself, we point the same reader insight at the ads that bring new buyers in.
- Static ads
- A/B frameworks
- Brain-tested
the intelligence layer
we don't generate with AI.
we don't generate with AI.
we test with it.
Every email is written by a person. Before it ships, we run it past models trained on attention research, so we can see where a reader locks in and where they drift, then fix the cold spots.
a person writes it
Every email and every ad is written by a human. Nothing here is AI-generated.
the model tests it
Before it ships we run it past attention models. Warm means people read, cold means they drift.
we fix the cold spots
The weak line gets rewritten by hand. Then the email goes out.
most brands send emails people ignore. we send the ones they open.
same list, better email. drag to compare.
Newsletter
OUR BIGGEST SALE: 10% OFF EVERYTHING
Hi there,
We wanted to reach out about our latest products. Head over to our store and check out all the great deals we've got going on right now. Don't miss out!
SHOP NOW
what strong retention
is worth.
8.4×
Email ROI
34%
Email revenue lift
−38%
Fewer support tickets
23%
Repeat-purchase lift
Industry benchmarks · Klaviyo, Litmus, Bain & Co.
from first call to
live in a week.
Day 1
Discovery call
A free 30 minutes. We look at what happens after your customers buy, and whether we're a fit. No pitch.
Days 2–5
Strategy & build
We audit what you have and build the retention system: flows written, sequences mapped, content ready.
Day 7
Launch
Everything ships. We track what moves and tune it every week.
Day 30
First results
Real movement in repeat purchases, email revenue, support load. Or we keep climbing, free.
if the numbers don't move in 90 days, we keep climbing. free.
If your email revenue, repeat purchases, and support load haven't improved after 90 days, we keep working until they do. No extra charge. We agree on what "better" means up front, so there's never any grey area.
Book Your Free Call
from the founder
real. exists because most brands treat email like an afterthought. We refuse to. You are one of a handful of brands we take on, so your list gets the hours a big agency saves for its biggest logo. We answer fast. We test every line before it ships. We grow it like it's our own store.
Marius
founder, real.
questions we always get.
Most clients see movement in their email numbers (open rates, clicks, revenue) within the first 30 days. Repeat purchase rate and fewer support tickets usually follow by day 45 to 60, once the full retention system is running.
If after 90 days your email revenue is flat, repeat purchases haven't budged, or support tickets are the same, we keep working until they move, at no extra cost. We agree on what "measurable" means before we start, so there are no grey areas.
No. If you don't have an email platform yet, we handle setup as part of onboarding. If you already have flows running, we audit them first. Keep what's working, replace what isn't.
Mostly Shopify brands doing somewhere between €50k and €2M a year. If you have a real product and real customers and you're serious about keeping them, we're probably a good fit. The call will make it obvious either way.
It depends on what you need. We don't do fixed packages. Pricing is based on your brand's size and what we're building together. Book a call and we'll put together something that actually makes sense for where you are right now. No surprises.
Not much. You review and approve content before it goes out, join a monthly call, and that's basically it. We handle strategy, execution, and reporting. The whole point is that you shouldn't have to think about this every day.
Most email marketing agencies send on a calendar and call it retention. We treat every subscriber as a person with a finite attention budget: send timing adapts to when they actually open, sequencing follows their relationship with your brand, and humans write every line of copy. No autogenerated inbox content, no "AI-powered" badges – just a transparent, research-grounded method and a 90-day guarantee.
We're platform-agnostic and work with Klaviyo, Mailchimp, Customer.io, Postscript and similar tools. If you're already on one, we work in it. If you're choosing or switching, we help you pick the right fit for an e-commerce or DTC brand your size.
pick a time that works.
30 minutes. No pitch, no slides. We look at what happens after your customers buy, find where they drop off, and tell you what we'd do about it. Whether or not you work with us.
real. growth starts
after the first sale.
Book a free 30-minute call. We'll look at what happens after someone buys and tell you exactly what we'd fix. Whether or not we end up working together. No pressure.